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MERCANTILE is a Creative Agency and Production Company building the future of Spatial Entertainment, Education, Marketing and Advertising.

“The Tent” is an Augmented Reality narrative, 22 minutes long, built for iPadPro that premiered at SXSW and has travelled around the world on the festival circuit throughout 2024.

Written by Martha Marion and Directed by Rory Mitchell, it tells the story of a woman who wakes up one morning to find a mysterious tent has appeared in her front yard. She’s not sure what to do about it, but she’s definitely NOT going to call the cops.

A dark fairy tale about the unhoused crisis in Los Angeles, it is a drama, a satire and maybe even a petite bourgeoise fever dream.

MERCANTILE is a creative agency and immersive production company for

Spatial Entertainment

Augmented Reality

Virtual Reality

Immersive Experiences

Location Based Experiences/Spatial Cinemas

360° / 180°3D Video

Branded Documentary

Spatial Marketing and Advertising

Immersive and Spatial Consulting

Let’s Talk

Our crack team is already hard at work using computers to create the things that will impress your friends, astound your lovers and confound your enemies.