MERCANTILE is a Creative Agency and Production Company building the future of Spatial Entertainment, Education, Marketing and Advertising.
“The Tent” is an Augmented Reality narrative, 22 minutes long, built for iPadPro that premiered at SXSW and has travelled around the world on the festival circuit throughout 2024.
Written by Martha Marion and Directed by Rory Mitchell, it tells the story of a woman who wakes up one morning to find a mysterious tent has appeared in her front yard. She’s not sure what to do about it, but she’s definitely NOT going to call the cops.
A dark fairy tale about the unhoused crisis in Los Angeles, it is a drama, a satire and maybe even a petite bourgeoise fever dream.
MERCANTILE is a creative agency and immersive production company for
Spatial Entertainment
Augmented Reality
Virtual Reality
Immersive Experiences
Location Based Experiences/Spatial Cinemas
360° / 180°3D Video
Branded Documentary
Spatial Marketing and Advertising
Immersive and Spatial Consulting
Let’s Talk
Our crack team is already hard at work using computers to create the things that will impress your friends, astound your lovers and confound your enemies.